Life Based Learning: Enhancing Work Through Parenthood

Sep 21, 2019 | People Analytics

We’re on Corporate Unplugged, a Podcast with and for People Shaping the Future of Business, with a long interview with our CEO, Riccarda Zezza.

Listen to the podcast here!

What if businesses looked at parenthood as a training model and were empowered to do good in the world with an ethics-first approach? Learn how Riccarda Zezza, founder of Lifeed (formerly MAAM), is aiming to do just that. Based in Milano, Italy, Lifeed is the world’s first and only digital training program turning parenthood into a masters in key skills for business.

Riccarda herself experienced first-hand negativity at work when she had children. She had dedicated her working life pre-children to doing good work for the business she worked for, but found herself discriminated against when she came back from maternity leave.

“I was very surprised when I became a mother for the first time. And I realised that it was a weakness for my workplace. Maternity is an anomaly in the perception of a linear life cycle of work”.

She also realised that the current training providers were teaching soft skills through artificial means, whilst her real life was providing exactly the kind of experience that she needed to develop the soft skills that would benefit her at work.

“I thought ‘how come I have to spend time in a classroom flying a flight simulator, to learn about crisis management, when I have my two year old daughter at home, which is a perfect training ground for crisis management, daily, for free?’ ”

The great thing about Riccarda’s life based learning program is that it helps make life simpler by allowing you to be you. It’s not just about being a better manager, or a better professional, but it’s about being a more relaxed parent – not feeling guilty about being with your family, and conversely, not feeling guilty when you’re in the office.

The life based learning program allows you to feel better about achieving a work life balance.


Originally posted on

Life Ready Blog

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