As we begin to return to normality after Covid, people feel the need to share and reflect on their experiences with others. The solitude linked to remote working and the pandemic in general is leaving space for community. The ability to share has been a missing piece of the puzzle over the past couple of years.
That’s why User Generated Content (UGC) is becoming increasingly important: content created on blogs, social posts, reviews, images and videos. This content is often generated freely and spontaneously, contrasting with advertising and sponsored posts.
According to recent research from the Nielsen Consumer Trust Index, 92% of consumers trust UGC compared to traditional advertising. Around 60% of consumers consider it to offer a more credible and authentic take on products and services, allowing them to make a more informed decision.
Putting users at the centre
It’s just one of the reasons that Lifeed has launched the new ‘Social Sharing’ functionality. It allows users to share the things that are on their minds right now, as well as content that they discover throughout their learning journeys.
Within each program journey, users have the option to highlight the parts that interest them most. These sections can then be shared to Facebook or Twitter; or copied to the clipboard so that they can share them on another platform that’s relevant to them.