the team

LIFE BASED VALUE TEAM

RICCARDA ZEZZA

CEO & Founder

My story

Where I’m from

From a collection of coincidences that made this all possible.

Where I want to go

Here, every morning.

An object that represents me

The scooter: fast and agile, withstands little load.

My motto

Everything is possible on the impossible peak!

GIUSEPPE DONAGEMMA

Chairman

My story
ELENA CASOLARI

Director

My story
RAFFAELE GIAQUINTO

Chief Operating Officer

My story

Where I’m from

I have a masters in communication and management, with strong experience in corporate communication, stakeholder engagement and social business. I was born to work in start-ups: I’m passionate about growing projects, organizations and companies that endure. My heart is Neapolitan with a pinch of Milanese…

Where I want to go

I want to change the world. I want to be a role-model for my daughter and the new generations. I’d like to contribute to international growth of projects and businesses that are able to improve quality of life for millions of people.

An object that represents me

The travel guide because I love discovering new cultures

My motto

The most dangerous thing to do is to stay still. If you stay still, somebody else designs your future. From the preface of work or collaborate? By Nicola Palmarini

EMANUELA VIGNOTTI

Head of Distribution & International

My story

Where I’m from

I’ve had a few experiences around the world and am passionate about creating new environments with attention and innovation, as well as managing change to reach new objectives. My professional career started by travelling Europe doing strategic consultancy, and that took me to become head of Distribution, Operations and IT in International Insurance businesses.

Now my greatest challenge is here in Life Based Value.

Where I want to go

Far away… but with the right people and with the aim of building something useful together.

An object that represents me

A book – where you can hide away and travel with your fantasy or find solid ground.

My motto

Energy and perseverance will take you anywhere you want to go.

MAURIZIO ROPPOLI

Chief Financial Officer

My story

I’m the Chief Financial Officer, managing all the financial aspects of the business that can help Lifeed to truly grow. I’m passionate about numbers. Numbers tell stories, highlight opportunities and show us the road to a sustainable future and continued growth. Of course, behind the numbers, there are always people and values that believe in ideas and projects.

AMIT MORAVCHICK

Chief Technology Officer

My story

Where I’m from

A degree in computer science and two masters named Emma and Yoel. I have a long experience in web development of complex platforms and a strong propensity for projects with a social impact.

Where I want to go

By travelling I discovered that I don’t need to look for my place in the world anymore, I need to create it around me. I’d like to leave the world a better place for my children and show them the importance of critical thinking and the sense of opportunity.

An object that represents me

My ukulele, one of the few objects that can relax me, when I feel I need some time to myself.

My motto

If you move forward and look behind you, you can’t avoid running into a post.

MARIO BELLO

Growth Marketing Manager

My story

Where I’m from

I started out in Naples with a Marketing degree, stopped by Los Angeles to follow my dream of becoming a writer, before landing in Milan to transform my passion for all things digital into a career.

Where I want to go

To cite a famous book on the subject, my goal is to keep “doing marketing while being a good person”.

An object that represents me

1989: my first Game Boy. The exact moment that the digital world became an obsession for an 8 year old boy.

My motto

“Change almost never fails because it’s too early. It almost always fails because it’s too late.” (Seth Godin)

Chiara Bacilieri
CHIARA BACILIERI

Head of Data

My story

Chiara Bacilieri is Lifeed’s Head of Data, leading a team of psychology, data analytics and data science experts who are responsible for obtaining useful insights for the development of the skills and potential of each person.

Contract Lecturer in Consumer Behavior at the Master in International Marketing Management, she is fascinated by the opportunities for innovation and change that can arise at the intersection of the two worlds, marketing and training.

Giacomo Gallo
GIACOMO GALLO

Product Marketing Manager

My story

Giacomo Gallo leads Lifeed Product Marketing connect customers with the value of Lifeed programs. With a broad knowledge of digital B2B solutions gained in key Italian internet companies, he puts product experience and innovation at the center of his work. His goal is to promote meaningful go-to-market approaches to foster Lifeed’s growth thanks to a strategic and data-driven view.

Gabriella Giani
GABRIELLA GIANI

Corporate Marketing Manager

My story

Gabriella Giani is Lifeed’s Corporate Marketing Manager, diffusing Lifeed values by engaging corporate teams. She listens to their needs and experience, constantly focusing on innovation and a network that connects technology, ideas and people. As companies become more digital, they have the opportunity to become agents for change and create a new working culture that put human capital and people wellbeing at the centre.

Gabriele Perrone
GABRIELE PERRONE

Content Marketing Lead

My story

As the Content Marketing Lead, Gabriele Perrone manages content creation in various formats, focusing on communication, sales, marketing and research. With a background in editorial and digital journalism, he believes that we never truly stop learning, which is why he lets curiosity guide his path.

Eleonora Bruneri
ELEONORA BRUNERI

Corporate Graphic Designer

My story

A Graphic design & art direction NABA graduate, Eleonora specialises in branding. Throughout her studies and working experiences, she’s become passionate about editorial design, packaging and photo retouching. She’s constantly searching for the ideal balance between functionality and aesthetics, which is why she’s so passionate about creating infographics.

ALESSANDRA GATTA

Junior Digital Marketing

My story

Where I’m from

I have a degree in management and a passion for digital marketing. With roots in Apulia, I have a curious nature. I’ve worked in France and Italy for web agencies and businesses in the culture and education sectors.

Where I want to go

Citing E.E. Cummings in “New Poems” (1938) “Only cool flames of making; only each other building […] never to rest and never to have. Always the beautiful answer who asks a more beautiful question”

An object that represents me

A terrarium, a small green world that signifies resilience and equilibrium: it’s able to travel and live far away from its natural habitat.

My motto

“In the midst of winter, I found there was, within me, an invincible summer”(Camus – “L’été”, 1959)

JESSICA MARRAZZO

International Content

My story

Where I’m from

I have a masters in design management and a background in luxury fashion content. I’ve worked for both big brands and tiny start-ups – I’m passionate about seeing ideas come to life.

Where I want to go

I’m all about the journey. I want to try new things and make every day count, working on projects that make a positive difference to the way people see themselves.

An object that represents me

A notebook and pen. I’m always drawing and jotting things down – it’s about getting lost in your imagination and seeing where you end up.

My motto

Watch the world with glittering eyes because the greatest secrets are always hidden in the most unlikely places. (Roald Dahl)

MARTINA BORSATO

Customer Success & Data

My story

Where I’m from
A degree in cultural heritage management, a period of study abroad, and a great hunger for beauty in all its forms have allowed me to live different experiences, from being a freelance copy to strategic advice in the cultural and social impact field. From here, LBV was a natural landing, to start again with a revolutionary challenge, which I really feel is mine.
My city? Distracted gaze, ice kiss: Milan!

Where I want to go
Backpacking, to infinity and beyond! (But also towards the sofa or a hot bath it’s fine …)

An object that represents me
A battery: my nickname as a child was Duracell, for energy and charge. Today my refills are many, and among my favorites there are books, cappuccinos and smiles, but above all my daughter Lea.

My Motto
“Take life lightly, which lightness is not superficiality, but gliding over things from above, not having boulders on the heart”
Italo Calvino, American lessons

SOPHIE GVASALIA

Analyst

My story

Where I’m from

I have an MSc in human resources, BA in social sciences and I’m curious to understand human behavior through searching the patterns of our footprint – the data we leave behind. Enthusiast of disruptive technologies and believer in human potential to grow and change. Originally from Tbilisi, Georgia.

Where I want to go

Anywhere my curiosity will take me (and it has never disappointed).

An object that represents me

A kaleidoscope – if you change your angle of vision, things might seem completely different.

My motto

Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.

ELISA VIMERCATI

Training and R&D

My story

Where I’m from

From Brianza To Piedmont, from Modern Literature to Business Data Analytics, from SEO copywriter to researcher and trainer.

Where I want to go

I want to change the world and become ever more myself, ever better.

An object that represents me

A book and a sofa: one of my favourite pastimes is reading. My partner says I was a cat in a previous life, maybe he’s right.

My motto

“Everything finishes, everything is useful”.

And also: “Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying,’I will try again tomorrow’ “ (Mary Anne Radmacher)

AURELIANO GHERBINI

Head of Customer Experience

My story

Where I’m from

The origin of the world. Then I studied philosophy for 5 years.

Where I want to go

Forwards and backwards in time. Waiting for the right technology, I work to improve the present.

An object that represents me

My passport: irreplaceable companion on the trips I’ve taken so far, and the ones I will take.

My motto

Never regret a day in your life. Good days give happiness, bad days give experience, worst days give lessons, and best days give memories.

ELENA MERCANTI

Customer Success Specialist

My story

I’m a Customer Success Expert, managing Lifeed clients, program implementation and analysis of impact and results. I have a degree in Foreign Languages and Literature, as well as Business Communication. I have worked in HR and for Digital Agencies too. My passion to see and grow projects motivates me each day, allowing me to best care for Life Ready projects.

STEFANO ROVELLI

Partnerships Specialist

My story

I’m a Partnerships Specialist, working with national and international partners to grow Lifeed companies. My background is in philanthropy and gender equality, so I really believe in the vision and impact of Lifeed. Of course, I’m also continuing my personal journey in supporting CSOs in Italy and abroad.

STEFANIA CETOLI

Legal & Administration

My story

Where I’m from

I’m a Customer Service Manager and Businesswoman.

Where I want to go

My place is where you create and build things… now, I’m right where I need to be.

An object that represents me

I don’t have one in particular. Every situation in work and life needs a different object. It’s a constant walk, with lots of different possibilities and directions.

My motto

Creativity is invention, experimentation, growing, taking risks, breaking rules, making mistakes and having fun.

DONATA RUZZENENTI

Stakeholder Engagement

My story

Where I’m from

Milano is my city, the world is made for discovering one journey at a time. I started working as a “runner” for BBC productions in Italy and from there the television was my workplace for many years: news, information programs. At Life Based Value, I’m involved with Stakeholder Engagement, looking after and managing the relationships we have in Italy and abroad with the CEO and the key stakeholders in the business.

Where I want to go

I’ve learned to be amazed by life. I’ve learned to start again. I’ve learned to look forward and accept the challenge. I’m ready to learn again!

An object that represents me

My phone belongs to me, it helps me at work, it helps me communicate, to listen. It’s the object that best represents my need to be connected with reality.

My motto

“The things that we love can never be owned completely. They are simply looked after”(Gaio Valerio Catullo)

CHIARA LEVI

Communication Specialist

My story
FRANCESCO PECORI GIRALDI

Business Development

My story

Where I’m from

I have a degree in Economics and business management. I am passionate for the world of start-ups and everything that can directly change the way that people live.

Where I want to go

I want to be a “Go-Getter” that’s attentive to others.

My motto

“I work to change the extraordinary in ordinary”

FRANCESCA DELLISANTI

Sales Development

My story

Where I’m from

From Apulia with love. Once I left Bari, I filled my suitcase with a love for my family and food from my region. After completing my degree in International Management, I landed in Milan to work with clients across Italy and Europe. I help other people find solutions to their problems with the products that I sell.

Where I want to go

Beyond my own limits. One step at a time, changing, growing, finding myself.

An object that represents me

Young Women Network – the association that I’m part of. We work to make every young woman feel stronger and aware of how much value and beauty she brings to the world.

My motto

Every day is the right day to be the best version of you.

FRANCESCA SACCHI

Sales Strategist

My story

Where I’m from

I’m a businesswoman that’s socially aligned her commercial strategies with the ability to communicate with the corporate world. I’m originally from Emilia-Romagna, but an adopted citizen of the world. I love taking trips to the mountains, travelling, doing yoga and cooking because all these things take us back to basics and authentic relationships.

Where I want to go

I want to grow professionally and personally to guarantee a work-life synergy that’s sustainable over time. I’d like to be the change I’d like to see in the world, contributing to new things with a more efficient perspective.

An object that represents me

Gym shoes: they show movement, flexibility, harmony, exploration, new horizons and perspectives.

My motto

The self made man doesn’t exist. Whoever has been shown a kind gesture or a word of encouragement has formed part of our character and our thoughts, just like our success. (George Madison Adams)

MILENA PELLEGATTA

Product Content

My story

Where I’m from

My studies have been a mix between humanities and management. I have a degree in Foreign Languages and an Executive MBA. I’m a thinker and a doer. Passionate about writing, in all its forms, and Education.

Where I want to go

The journey not the arrival matters (T.S.Eliot). And, I’d like to add, the people who you’re travelling with.

An object that represents me

…my smartphone, without a doubt!

My motto

I want a wreckless life.

LAURA PICCHI

Product Content

My story

Where I’m from

I have a Master in Management Science, and have worked in Italy and abroad. Over the past 12 years I have dedicated myself completely to my family and personal growth. I’m originally from Tuscany, but I belong to all the places I’ve lived and will live.

Where I want to go

I want to continue growing, learning and working for my own wellbeing and that of others. I want to have a job that I can take with me wherever I go.

An object that represents me

A pair of comfortable shoes, to wear when I want to talk freely and take off when I know I need to stop.

My motto

“Have the courage to take yourself apart, look at what doesn’t work and then put yourself together in a different way” (Rick Dufer)

FRANCESCA CIRIANNI

Research & New Products

My story

Where I’m from

I’m proud of my Calabrian roots, and I always carry my family’s values, landscapes and colours of my region around with me. I moved to Rome, where I studied Corporate Psychology and I created a human centered profession, where I now focus on Social Innovation research.

Where I want to go

I want to actively contribute everyday, creating a better world where everyone feels like they can happily be themselves.

An object that represents me

My check-in bag, the one that I fill up when I have a long journey ahead of me with the two people I love most in the world.

My motto

“There will always be another opportunity, another friendship, another love, a new energy. For every end there’s a new beginning.” (Antoine de Saint-Exupéry)

ROBERTO ORRU

Developer

My story

Where I’m from

Originally from Sardinia, I’ve been passionate about technology since I was a child. For years I’ve been studying, digging deeper and experimenting further with it.

Where I want to go

Against the grain.

An object that represents me

My motto

“Computing is not about computers anymore. It’s about living” (Nicholas Negroponte)

ALI EMRE SOYLUCICEK

Developer

My story

Where I’m from

From the capital of Turkey – Ankara, I have developed myself as an ambitious engineer. After Erasmus journey, opened my mind to possibilities and consider myself as a world citizen. Currently in Italy – Milan, pursuing my education and career to keep improving my abilities.

Where I want to go

I would like to continue travelling and searching to find my favourite place to settle down, meanwhile never stop learning and exploring.

An object that represents me

A Gamepad! I have always been very interested in games, maybe a little bit too much. I love playing both computer and console games, because of my field of work, even analyse them as well.

My motto

It is always better to try and fail, instead of regretting not to even try it.

GIOVANNI DE MIZIO

Developer

My story

I’m a full-stack developer, working on the development and maintenance of Lifeed apps. I started out with a degree in corporate economy and management. From there I spent some time as a financial reporter, becoming managing editor at Newsweek.
I’ve always loved solving problems, now I do it by writing code.

VIOLA SGARBI

Product Designer

My story

I’m a Product Designer at Lifeed.
I focus mainly on usability and design, trying to find the best balance between people’s needs and the opportunities that technology offers us.

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