{"id":25528,"date":"2021-04-13T11:03:26","date_gmt":"2021-04-13T09:03:26","guid":{"rendered":"https:\/\/lifeed.io\/?p=25528"},"modified":"2022-07-19T12:45:16","modified_gmt":"2022-07-19T10:45:16","slug":"going-into-business-female-innovators","status":"publish","type":"post","link":"https:\/\/lifeed.io\/en\/going-into-business-female-innovators\/","title":{"rendered":"Going into business: female innovators"},"content":{"rendered":"\n<p>The statistics leave little to be desired: only 1 in 4 high-growth companies are led by female founders. What&#8217;s more, investments into female-led businesses are declining &#8211; receiving just <a href=\"https:\/\/newable.co.uk\/wp-content\/uploads\/2019\/12\/Female-Entrepreneurs-2019-WEB.pdf\">1.5% of UK investment<\/a>. At the same time, the gender gap continues to close, with a record-breaking <a href=\"https:\/\/www.ons.gov.uk\/employmentandlabourmarket\/peopleinwork\/employmentandemployeetypes\/bulletins\/employmentintheuk\/january2021#:~:text=the%20estimated%20employment%20rate%20for%20men%20was%2078.4%25%3B%20this,points%20down%20on%20the%20quarter\">72.4% of British women in employment in 2019<\/a> (<a href=\"https:\/\/www.ons.gov.uk\/employmentandlabourmarket\/peopleinwork\/employmentandemployeetypes\/bulletins\/employmentintheuk\/january2021#:~:text=the%20estimated%20employment%20rate%20for%20men%20was%2078.4%25%3B%20this,points%20down%20on%20the%20quarter\">vs 78.4% male employment<\/a>).<\/p>\n\n\n\n<p>This scenario is the same across Europe. Female financial literacy was one of the hot topics presented by Prometeia at <strong>Forum Women ONboarding<\/strong>, a <strong>UniCredit initiative as part of the UniCredit4Women<\/strong> journey designed to value talent and female growth in the world of banking.<\/p>\n\n\n\n<p>According to <span style=\"color: #ff6600;\"><strong>Francesco Giordano, Co-CEO Commercial Banking Western Europe at UniCredit<\/strong><\/span>, there&#8217;s still a huge gap when it comes to female digital entrepreneurship and financial skills. To support women in this area, UniCredit has launched two new initiatives: <strong>a female mentoring journey<\/strong> (Women ONboarding) and <strong>four Banking Academy financial education journeys<\/strong>. The initiative is part of a wider strategy within the group to protect all forms of diversity and favour inclusion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #800080;\"><strong>Female founders can change the track<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"color: #ff6600;\"><strong>Lifeed CEO Riccarda Zezza<\/strong><\/span> was part of the panel. The event offered an opportunity to understand how <strong>female founders can make all the difference<\/strong> in our post-covid world. In particular, a new generation of entrepreneurs can teach their children to see their finances in a different way. &#8220;<a href=\"https:\/\/lifeed.io\/en\/2021\/03\/09\/caring-leadership-an-ancient-legacy\/\">Women are inherently innovative<\/a>, offering something different to the status quo on the market, where most businesses are male\u201d, explained Riccarda Zezza.<\/p>\n\n\n\n<p>\u201cFemale founders can bring <strong>something specific to the table. <\/strong>They can build new paths without having to radically adapt their thoughts or language. It&#8217;s important for women to go into business because the <strong>world needs a different point of view<\/strong> and new solutions. It&#8217;s not about allowing women to run on the same track as the men. Instead, it&#8217;s about <strong>changing the track<\/strong> to make it more suitable, welcoming the potential of all involved&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #800080;\"><strong>The importance of STEM subjects<\/strong><\/span><\/h2>\n\n\n\n<p>To express their potential, women need to be financially independent. Today, education really makes the difference. But<strong> few girls choose to study STEM subjects<\/strong> (science, technology, engineering and maths), as <span style=\"color: #ff6600;\"><strong>Ersilia Vaudo Scarpetta, astrophysicist and Chief Diversity Officer at the European Space Agency<\/strong><\/span> highlighted. \u201cSTEM subjects have a great potential to empower women and raise employment figures. They give the highest pay rises and reach gender equality in a shorter time frame\u201d.<\/p>\n\n\n\n<p>According to the <strong>World Economic Forum<\/strong>, it will take at least <strong>two centuries to bridge the gap between men and women.<\/strong> Italy is way down the Osce gender gap list when it comes to financial knowledge. There are still too few female-led businesses. The ones that do exist are noted for their innovation and social focus.<\/p>\n\n\n\n<p>Scarpetta also emphasised the importance of <strong>mentorship for young women. <\/strong>It&#8217;s about making space for them to share their experiences and find solutions through their network. It starts with following positive and inclusive leaders. <span style=\"color: #ff6600;\"><strong>Antonella Mansi, President of the Florentine Centre for Italian Fashion<\/strong><\/span>, believes STEM education \u201cis crucial, together with family and scholastic education, ensuring women are ready for the world of business\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #800080;\"><strong>Financial education begins at school and at home<\/strong><\/span><\/h2>\n\n\n\n<p><strong>Educating our children on financial independence<\/strong> is incredibly important. &nbsp;<span style=\"color: #ff6600;\"><strong>Irene Facheris, expert and trainer in gender studies<\/strong><\/span>, remembers how her parents taught her to manage her pocket money on an Excel file when she was a child. &#8220;Families (and in particular, women) require more financial education\u201d. That&#8217;s not all. \u201c<strong>School plays its part too<\/strong>, because the pay gap problem starts before we even reach the world of work. We also need to consider that financial violence happens in the family context when managing financial resources\u201d.<\/p>\n\n\n\n<p>The idea of <strong>sustainable entrepreneurship<\/strong>, from a human point of view, was highlighted by <span style=\"color: #ff6600;\"><strong>Lavinia Biagiotti, president and CEO of the Biagiotti Group<\/strong><\/span>, who believes \u201cwe&#8217;re here to leave a legacy for both the environment and people\u201d.<\/p>\n\n\n\n<p>Finally <span style=\"color: #ff6600;\"><strong>Magda Bianco<\/strong>, <strong>Director of the department for client protection and financial education at the Bank of Italy<\/strong><\/span>, highlighted the correlation between the level of financial and mathematical competencies. \u201cSchools need to focus on <strong>finance<\/strong>, which society often sees as a negative thing. We also need to look at maths in a less competitive and more engaging way. If we can avoid creating stereotypes, we&#8217;ll give women more confidence in their own abilities\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to employment and entrepreneurship, the gender gap still exists. How can we start to bridge the divide for young women with financial education at school and at home?<\/p>\n","protected":false},"author":15,"featured_media":25414,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257],"tags":[],"class_list":["post-25528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-meetings-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Going into business: female founders at work | Lifeed blog<\/title>\n<meta name=\"description\" content=\"Lifeed took part at the Forum Women ONboarding, an initiative focusing on female founders as part of the UniCredit4Women journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifeed.io\/en\/going-into-business-female-innovators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going into business: female founders at work | Lifeed blog\" \/>\n<meta property=\"og:description\" content=\"Lifeed took part at the Forum Women ONboarding, an initiative focusing on female founders as part of the UniCredit4Women journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lifeed.io\/en\/going-into-business-female-innovators\/\" \/>\n<meta property=\"og:site_name\" content=\"Lifeed\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-13T09:03:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-19T10:45:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lifeed.io\/wp-content\/uploads\/2021\/04\/donne-impresa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin Message\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin Message\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lifeed.io\/en\/going-into-business-female-innovators\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lifeed.io\/en\/going-into-business-female-innovators\/\"},\"author\":{\"name\":\"admin Message\",\"@id\":\"https:\/\/lifeed.io\/en\/#\/schema\/person\/338efaa1d5be67e33c0bf37bf7062229\"},\"headline\":\"Going into business: female innovators\",\"datePublished\":\"2021-04-13T09:03:26+00:00\",\"dateModified\":\"2022-07-19T10:45:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lifeed.io\/en\/going-into-business-female-innovators\/\"},\"wordCount\":723,\"publisher\":{\"@id\":\"https:\/\/lifeed.io\/en\/#organization\"},\"articleSection\":[\"Events &amp; 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