{"id":25889,"date":"2021-05-05T17:00:13","date_gmt":"2021-05-05T15:00:13","guid":{"rendered":"https:\/\/lifeed.io\/?p=25889"},"modified":"2022-07-19T12:41:59","modified_gmt":"2022-07-19T10:41:59","slug":"caregivers-bring-value-to-companies","status":"publish","type":"post","link":"https:\/\/lifeed.io\/en\/caregivers-bring-value-to-companies\/","title":{"rendered":"When caregiving brings value to the company"},"content":{"rendered":"\n<p>People often see <strong>caring for someone<\/strong> as detracting from their everyday work. Particularly when it comes to caring for elderly and dependent parents. Some companies even consider <strong>caregivers&#8217; <\/strong>activities to be a &#8216;distraction&#8217;. Many believe that these activities have a direct impact on employee productivity.<\/p>\n\n\n\n<p>But the opposite is true.<a href=\"https:\/\/lifeed.io\/en\/2020\/02\/08\/danone-case-study-parenthood-caregiving\/\"> Caregivers <strong>develop skills and attitudes<\/strong><\/a> (from empathy and problem solving to leadership) through caregiving activities. People can also apply those skills at work.&nbsp; <strong>This impacts positively on their productivity<\/strong>.<\/p>\n\n\n\n<p>The number of informal caregivers is on the rise in the UK.&nbsp; <a href=\"https:\/\/psnc.org.uk\/services-commissioning\/essential-facts-stats-and-quotes-relating-to-carers-and-providing-carer-support-services\/#:~:text=Carers%20across%20the%20UK,men%20and%2058%25%20are%20women.\">Currently, around one in ten people are caregivers, contributing \u00a3119 million to the economy every year<\/a>. What&#8217;s more, according to recent government research, <a href=\"https:\/\/www.ons.gov.uk\/peoplepopulationandcommunity\/birthsdeathsandmarriages\/ageing\/articles\/livinglongerhowourpopulationischangingandwhyitmatters\/2019-03-15\">64% of people caring for parents are also in work<\/a>.<\/p>\n\n\n\n<p>&#8220;We all have complex lives. But when we <strong>leverage our life experiences<\/strong>, we can boost our capabilities and <b>acquire new transferable skills<\/b> that are often in demand in businesses today&#8221;, explains <span style=\"color: #ff6600;\"><strong>Riccarda Zezza, Lifeed CEO<\/strong><\/span>, in an interview with the Italian newspaper <strong><em>Avvenire<\/em><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #800080;\"><strong>Caregivers develops skills that are useful at work<\/strong><\/span><\/h2>\n\n\n\n<p>It&#8217;s time for companies to start <strong>considering caregiving as an opportunity<\/strong>, rather than a problem. Workers have the opportunity to maximize their caregiving experiences at work, &#8220;developing their <strong>resilience, listening, empathy and leadership skills<\/strong> as well as a greater awareness of their resources&#8221;.<\/p>\n\n\n\n<p>UniCredit has seen this double advantage for their employees and company. As part of their welfare initiatives, they have chosen to implement Lifeed Caregivers. <span style=\"color: #ff6600;\"><strong>Monica Carta, Head of Welfare at UniCredit<\/strong><\/span>, told <em>Avvenire<\/em> that the journey &#8220;gave <strong>good results<\/strong> in terms of new energy and skills made available by working caregivers&#8221;.<\/p>\n\n\n\n<p>Lifeed programs have also been useful for <strong>Enel employees<\/strong>, with over 530 people taking part. It&#8217;s created opportunities for people to &#8220;<strong>reconcile their identities and manage the complexity <\/strong>that caregivers face&#8221;, says <strong><span style=\"color: #ff6600;\">Raffaella Poggi D&#8217;Angelo, People Care and Diversity Manager at Enel<\/span><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caring for someone allows people to develop skills and attitudes that can also be applied at work, with a positive impact on people&#8217;s productivity. <\/p>\n","protected":false},"author":15,"featured_media":25883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-25889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When 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