With over 100,000 employees, Danone are committed to globally investing in their talent. They have devised a range of flexible policies that truly support and value people throughout key life transitions.

It started through the launch of their first Global Parental Policy. For the past few years, they’ve offered consistent support to all employees from pregnancy right up to the baby’s second year of life. After seeing the positive return on investment, the company was then keen to apply this same method to other parts of the workforce. They are currently implementing a package that focuses on supporting family caregivers. These initiatives have quickly become a best practice for parental policy within the HR industry.

“After implementing our parenthood policy 8 years ago, 100% of Danone mothers are now returning to work after maternity leave. 40% of promotions go to those same mothers too. What’s more, our birth rate currently sits at 7%. That’s 11 points ahead of the Italian national average (currently at -4%)”. It’s what Sonia Malaspina, HR director South Europe Danone Specialized Nutrition, had to say about the policy. Lifeed (previously known as MAAM) has been a part of the policy since 2017. To date, we’ve focused on taking expectant mothers and new parents on a learning journey to value this unique life transition.

Highlighting the value in life experiences

“Thanks to the program for new parents, we’ve seen incredible and measurable growth. So many skills have improved. Skills such as priority management (+35%), decision making (+15%), delegation (+35%) and managing complexity (+10%) as well as empathy (+35%) and mental agility (+20%)” continues Sonia Malaspina.

These statistics show how the knowledge and skills of a caregiver can also improve management skills. It’s why Danone are now extending initiatives to caregivers too. It’s an opportunity to value and support employees that look after elderly parents, disabled relatives and dependent loved ones.

Caring for someone means that each day you are using skills that are essential in the workplace too. Skills such as problem solving, time management, empathy and mental agility. These are the skills that employers want the most. They enable people to keep a competitive advantage over machines. 

– Lifeed CEO and founder, Riccarda Zezza

We learn through care: how caregiving improves our soft skills

Lifeed is based on scientific research and data, and our latest caregiving path is no exception. Taking care of family members at home, or looking after an elderly, ill or dependent relative trains your soft skills. It’s a concept that has been validated through a number of scientific research studies.

According to Harvard Business University research, 73% of workers are involved in family care activities in the US alone. In Italy, Istat studies reveal that 30.5% of over 50s are caregivers for elderly parents. These statistics have paved the way for our latest digital program, dedicated to those who are caregivers.

It’s the first and only program for working caregivers. The soft skills training program transforms care experiences into soft skills. It follows the same learning format as our program for new parents, which has been used by over 8,000 mothers and fathers across 70 companies to date. We’ve seen skills improve by up to 35% and engagement rise by 85%. Above all, this new program allows caregivers to discover the new skills and resources that they are developing. It boosts their wellbeing and competitive edge at work.

What’s more, the new program also allows participants to train skills at work that can also be applied at home. In other words: stress management, risk management, decision making, empathy, delegation, leadership, self-belief and self-fulfilment.

Using the Life Based Learning method, Lifeed offers 9 digital modules enriched with interactive content and “real life” missions. It’s an opportunity to transform life experiences into a training environment.

For further information, contact us!

Motherhood is a resource for companies, not an obstacle. Just a pipe dream? No, it’s a reality for Danone Company. All new mothers are now returning to work after maternity leave. What’s more, a high percentage are promoted after doing so. South East European HR Director at Danone Sonia Malaspina explains how companies can facilitate an increase in the country’s birth rate and value new parents’ skills. These skills are key to Danone employees’ careers. In fact, 40% of all promotions are given to new mothers that have previously taken parental leave.

A growing company

It’s an important statistic, considering that 73% of Italian women that resign from their jobs are also mothers. The latest data provides a snapshot of the current birth rate in Italy. Danone decided to position themselves as an employer valued parenting experiences. The results are clear: the corporate birth rate increased by 7.5%, compared to the falling Italian birthrate – 4%.

“Becoming a mother shouldn’t slow your career down. Actually, it helps you to develop managerial skills”. Danone decided to analyse these skills, assessing people before and after they became parents, through the Life Based Learning method and the digital program for new parents.

Malaspina explains, “Motherhood is a training ground. It develops skills that are incredibly important when you come back to work. Companies spend enormous amounts of money to help people learn soft skills, improve emotional intelligence, become better at resolving problems, more agile and flexible, through courses and lessons. But parenthood is ten times more effective”.

Danone values new parents

“We’re most proud of the following statistic: all mothers return to work following maternity leave. It wouldn’t be right if they resigned, and the company would definitely lose out. 45% of our managers are female, many of them are mothers. Our group has understood that parents bring added value to the workplace”.

Companies spend enormous amounts of money to help people learn soft skills, improve emotional intelligence, become better at resolving problems, more agile and flexible, through courses and lessons. But parenthood is ten times more effective.
Sonia Malaspina

Thank you to Danone for partnering with us since 2017, including Life Based Value as a strategic element in their parental policy.

Riccarda Zezza, CEO of Life Based Value and Manuela Andaloro, management consultant, joined forces to create a series of interviews aimed at portraying impact makers and leaders who are driving change and innovation worldwide, and in doing so, are raising awareness on a new successful type of genuine leadership. After a very successful first interview with Chiara Condi (Women, Women should stop asking what they’re worth), and with Dr. Mariarosaria Taddeo (Impact: Shaping, and throwing your heart into it), we continue our series with Fleur Bothwick, OBE, EMEIA Director of Diversity and Inclusion at EY and co-author of Inclusive Leadership. 

Fleur, I would like to reveal a few aspects of your professional life and the impact you have had. Shall we start with who is Fleur Bothwick today and how did you get where you are?

I’m the Director of Diversity and Inclusive Leadership (D&I) for the EMEIA Region at EY which is made up of Europe, Middle East, India and Africa with ninety-nine countries and 105,000 people.  My role entails developing, driving and embedding an integrated diversity strategy across a large multi-disciplined matrix organization.

A key focus for this role is stakeholder engagement, specialist consultancy, change management and brand development in the market.  I’m a regular conference speaker and contributor to articles and research in this field. I’ve published a series of thought leadership articles too, most recently on how to take the disability agenda global.

A couple of years ago, I co-authored a book on Inclusive Leadership to share what Charlotte and I had learnt over the years – www.diversityandinclusiveleadership.com.  In 2013 I was named an Officer of the Order of the British Empire in the Queen’s New Year’s Honors List in recognition of my contribution to workplace Diversity and Inclusion.

Where do the synergies between your professional and personal goals lead you daily? 

My professional and my personal goals are similar.  At the end of the day, I want people to feel inspired, to have a purpose and to feel that can fulfil their potential – both at school and in the workplace.  That’s why I’ve been working with the National Autistic Society for last five years to open a specialist secondary school for students on the autism spectrum in my local borough.  Our free school will open its doors in January 2020.

Why does management have such a bad reputation in some corporations? If it is because of bad management, how does one not become one and how can you thrive among them? 

I think there are many reasons why companies get a reputation for bad management. Usually it boils down to the culture and company values.  If companies don’t appreciate their talent and focus purely on results, it’s more likely to see lower engagement and a less happy workforce.  Personally I wouldn’t struggle to thrive in such an environment – I would leave them to it and find somewhere else to contribute.

We know that in the era of digitalization it is increasingly important for leaders to leverage EQ and soft skills such as collaboration, empathy, understanding, skills that have been vital in private life are now the base for a successful professional life too. How are we re-skilling old school leaders and management?

Most workplaces don’t need command and control. Real leaders can see this.  People don’t join a company ‘for life’ any more. The gig economy is growing. The future of work is already here in so many ways, especially with the rise of AI and robotics.  For any company to thrive, the leadership have to bring their people with them and embrace workplace diversity.

How can women and men pursue a different type of leadership that champion workplace diversity? How can they avoid some of the pitfalls that bad managers make?

Inclusive leadership is all about first of all understanding your own motivation, your preferences and style and then being able to identify what works for other people.  It’s moving away from ‘treat others as you would like to be treated’. Now it’s more about ‘treat others as they would like to be treated’.  It’s a leadership that is present – not listening at the same time as doing your emails and it’s a leadership that makes sure that everyone in the room/on the phone has a voice.

Inclusive Leadership has been officially shortlisted in the ‘Management Futures’ category for the 2018 Management Book of the Year prize which has just been announced by the Chartered Management Institute (CMI) and the British Library. From the Back Cover: The most successful organisations are those with the most diverse and engaged workforces. Studies show an 80% improvement in business performance among those with high diversity levels. When people feel included and able to reach their full potential, they are more engaged, more productive and often more creative.[/caption]

What is the biggest professional mistake women are still making – what should we stop doing?

There are two things for me.  One is that we all do guilt very well, particularly working mothers. The eldest of my three boys is now 20 and I couldn’t be more proud of them.  They don’t feel scarred by the fact that their mother juggled work and homelife when they were small. If anything they are more attuned to the challenges of the workplace and their role in achieving equality.  The other thing we do too often (and I’m not saying men don’t do this) is that we strive to deliver 120% on everything when often 80% would be good enough.

Will the Millennial generation be a very different kind of leader?

I’m not sure that they will be ‘very’ different.  Definitely we are seeing changes. There is more of an interest in building a better working world. Plus, more men want to play a more hands on role in the home.  That said, we were told Gen X would enter the workforce and change the landscape.  There has been some shift, but it’s slow.

Any success habits you would like to share? 

This is a highly pragmatic tip that came out of an Ideas Jam.  We asked people to think about how they could change what they currently do to be more effective, both individually and as a team.  I realized that the default setting on outlook for meetings was always an hour.  So I changed it to 45 minutes for phone calls (maybe 6 or 7 calls a day).  I started to get back on average 1.5 hours a day and the calls remained focused and productive.

There is a large debate going on around the future of work. Think digitalization, gig economy and open talent economy, glass ceiling and Millennial’s different perspectives on work. What is your take on the status quo and what do you think the future holds? 

I think much of the ‘future of work’ is here already, with of course more to come.  We come across AI all the time (not always positively) and we have robots already doing some audit work.  The gig economy is thriving. I am thrilled to be able to shop and bank on line at any time of the day to suit.  I think the future is all about opportunity, but we need to make sure we are ready for it.

A few final words of wisdom and tips for our career-oriented impact-makers, professionals and entrepreneurs alike, women and men?  

No job is worth burning out for.  It’s important in this 24/7 world that you establish some basic boundaries and learn to switch off.  I’m not the best at it. But when I do take a full weekend out or even longer, I come back refreshed, focused and more impactful.

This week, our CEO Riccarda Zezza spoke about parenthood on Corporate Unplugged. The Podcast features people that are shaping the future of business.

Listen to the podcast here!

What would happen if businesses saw parenthood as a way of training soft skills? What if they felt empowered to do good in the world with an ethics-first approach? Learn how Lifeed founder (formerly known as MAAM), Riccarda Zezza aims to do just that. Based in Milan, Italy, Lifeed is the world’s first and only digital training program that turns parenthood into a training program for business skills.

The story behind Lifeed

Riccarda herself experienced first-hand negativity at work when she had children. She had dedicated her working life pre-children to doing good work for the business she worked for, but found herself discriminated against when she returned to work after maternity leave.

“I was very surprised when I was returning to work after maternity leave. My employer saw it as a weakness. Maternity is an anomaly in the perception of a linear life cycle of work”.

She also realised that the current training providers taught soft skills with artificial tools. Yet at the same time, her real life experiences provided her with everything she needed to develop her soft skills at home and at work.

“I thought ‘why do I have to spend time in classroom simulations about crisis management? I have my two year old daughter at home, providing me with the perfect crisis management training ground? It’s a free training ground available every day.’ ”

The Lifeed solution

The great thing about Riccarda’s life based learning program is that it helps make life simpler by allowing you to be you. It’s not just about being a better manager, or a better professional, but it’s about being a more relaxed parent – not feeling guilty about being with your family, and conversely, not feeling guilty when you’re in the office.

The life based learning program allows you to feel better about achieving a work life balance.

CorporateUnplugged.com hosted and produced this podcast.

“We know that, right now and in the foreseeable future, machines are generally poor at understanding a person’s mood, at sensing the situation around them, and at developing trusting relationships. This is why human ‘soft skills’ will become increasingly valuable — skills such as empathy, context sensing, collaboration, and creative thinking.”

The above statement was made by Lynda Gratton, a global expert in work organization. For a long time, she’s focused on reskilling and soft skills training and development.

The World Economic Forum have made similar statements recently on the future of work. Human beings can still be competitive workers, and will be so long as they continue to develop their “human” skills.

The challenge of developing our human skills

However, Gratton highlighted three small obstacles to this in a recent MIT Sloane Management Review article:

1) we don’t learn these skills at school because we’re stuck with an old curriculum that dates back to the industrial revolution (sit still, memorize information and obey the rules);
2) technology doesn’t use soft skills, it eliminates them (Alexa never “gets offended”);
3) workplaces create stressful conditions that stop people from fully developing and using them.

The way we learn

Fortunately there are many human skills training programs out there. They generate over 164 billion euros of revenue each year in the United States alone. Are they useful? Not according to Gratton:

“Unlike many cognitive skills, social skills cannot be learned in a rule-based way — there is no specifiable path to social effectiveness. Building job-related social skills for a work environment requires an immersive learning experience, rehearsed in situations as close as possible to the real job, with lots of opportunities for practice. This kind of skill development is essentially a process of trial and error, where we behave in a certain way, get feedback through subtle social cues, and try again. Practice creates the muscle of habit”.

An immersive experience that can recreate reality, with multiple opportunities to apply those skills on a regular basis. Training programs built in this way would be very expensive. A day in the classroom (or even a week!) would not give us enough time to recreate multiple practice situations to exercise empathy, understand the context and creative thinking. In her article, professor Gratton lists some good emerging practices which use augmented or virtual reality to create micro-training grounds that mimic reality. They provide feedback that generates the awareness necessary for soft skills training.

Life hones our skills

But an Italian father has recently published a post on LinkedIn with a decidedly more innovative proposal as compared to the simple use of augmented reality. A communications manager at Italgas, Mirko Cafaro’s post is titled How being a father made my job “easier”. Mirko found his 10 month-old daughter to be the perfect coach. She offers him continuous, immersive practice every day, giving him immediate feedback on 10 soft skills.

We want to share them with you, as Mirko has written them so clearly and beautifully.  So, thank you Mirko for giving us permission to do so:

1) Working under pressure

No boss will be able to put you under the same pressure as a little girl who cries and screams because she is hungry. Above all, when the baby bottle or the food always takes way too long to get warm. It’s Murphy’s Law.

2) Organization

Preparing an outing or an activity away from home is a complex puzzle. There is no check-list or supplier that can prevent you from forgetting something of vital importance (water, milk, diapers, etc.). Corporate events in comparison? All we have to do is implement the protocol.

3) Prevention and intuition

It’s not always easy to understand and anticipate our bosses’ needs. Children’s needs are more like a riddle, especially when they cannot speak. We need to use trial and error.

4) Managing the unexpected

How many variables surround a work commitment, a corporate activity, an event. Easy to count? Now see how many more variables there are when we think about a family event.

5) Priority management

This point is perhaps the only one that is different from the previous ones, because in this case it is your child who dictates the agenda (in their own way). With the substantial difference that these priorities will be far greater than those of any day at the office.

6) Negotiation

Isn’t it easier to get a raise from your boss than a prompt response from a child who is busy watching their favorite cartoon?

7) Improvisation

With a little practice, improvisation can be fascinating for any profession. However when you add a child to the mix, it’s more similar to walking a tightrope – without a safety net, of course.

8) Precision.

No action will ever be distantly comparable to delicately placing your child in bed — perhaps after having cradled them for a long time — avoiding any noise or muscle spasm that might awaken them.

9) Receiving feedback

Once you’ve discover what no feedback means from your child – either positive or negative – the same situation in the professional context will have the same scale and impact.

10) Conflict management

Multiple children help us to train this skill. For example, try explaining to your daughter that she can’t forcefully claim everything as hers, even when she tries to affirm her decisions with considerable strength.

In conclusion, Mirko’s company has the best soft skills training mentor at their full disposal. And that’s without them knowing it or having to spend a euro! Is there a basis to propose an alternative to AR or VR? Can we start using “reality” more?

This article was originally written by Riccarda Zezza and published on the Il Sole 24 Ore blog, Alley Oop. To read the original article (in Italian), please click here

Lifeed is focusing on growth, expanding outside of Italy! We’re transforming life transitions into soft skills, to benefit both businesses and individuals across Europe. 

We’ve recently secured £1.3 million in funding for international growth. To fuel our expansion, Valeria Leonardi will be working as International lead, driving growth across the continent. What’s more, we’ve also adapted our programs into English to offer new materials to international markets.

Leading the way

13% of Italian businesses are led by women, with a similar estimated number in the UK. Italian entrepreneur Riccarda Zezza founded Lifeed back in 2015. After spending 15 years working as a manager in large corporations, she had two children. During her periods of maternity leave, she realised that her personal life had helped her to develop the same soft skills that her companies were trying to teach managers in the classroom. It was at that point that she decided to launch Lifeed, harnessing the power of learning in life experiences. 

The company team also includes Milena Prisco, Legal Counsel, Fausta Pavesio, Elena Casolar from Opes-LCEF Foundation and Melody Lang, founder of MPA Education. The VC round was lead by Impact Ventures from Hungary. 

Life meets work

10 million Europeans become parents every year. What’s more, there are around 7 million UK carers, a number that’s set to increase by 60% by 2030. At the same time, businesses spend billions training people’s soft skills in the classroom. Lifeed trains soft skills such as empathy, creativity, communication, time management and leadership, boosting effectiveness by up to 35%.

Lifeed is based on scientific research and the proprietary Life Based Learning method. Over 50 firms have used the platform to date, including Accenture, Danone, Boston Consulting Group, Amgen and UniCredit. We also have 6,000 active learners, based in 23 countries and 218 cities around the world.

Life transitions hone soft skills

Lifeed recognises that all life transitions can train our skills – from parenthood to caregiving. It’s why we’ve decided to add a new caregiving path to our platform. Riccarda Zezza commented: 

“This raise is an important milestone on our journey, one that has been particularly intense and strenuous. The entire Lifeed team took part in the process and grew from the experience. This also signals the beginning of scaling and growing internationally. Our innovation is sought after all over the world: from Germany to Japan to South East Asia. This is the reason why our next growth phase, besides consolidating our position in Italy, will be outward-looking. We know that Life Based Learning combines wellbeing and personal development, and we want as many companies and individuals as possible to have access to the benefits that this brings. 

Melody Lang, Founder, MPC Education commented: I am extremely proud to be backing such an impressive founder with a strong vision I totally adhere to. I am thrilled to be part of this new chapter for Lifeed. Many more parents need this solution, globally!

Italian telecommunications company Linkem has been honing their employees’ skills with Lifeed, in response to market changes. They’ve focused on skills such as self-awareness, empathy and listening, mental elasticity and complex problem solving, which have proved vital in coping well with this change. 

In November 2018, Lifeed went on tour to Japan. Our CEO Riccarda Zezza spent a whole week with Managers, representatives of Institutions and Universities, students and other social entrepreneurs. It was an opportunity to share about how work-life balance should radically be redefined worldwide, and how parents should stop seeing their time off work spent with their children in conflict with their careers.

Nurturing Experience as Power

NHK World-Japan, the international service of Japan’s public broadcaster NHK, interviewed Riccarda to better explain how parents’ caring experiences can train soft skills – even becoming the equivalent to a business degree.

Parents have skills that are key to the workplace

“What I want to say to Japanese women is that now is the time when new models are needed by women and society. If you don’t try to be perfect, think about something more fun. Don’t think about making sacrifices, think about creating a solution. It is certainly not easy to change society, but it is evident that it is not sustainable as it is now.” Riccarda Zezza on Asahi Shimbun GLOBE.

Parenthood boosts your career

“Being a parent means bringing more complexity to your life. When you raise a child, different kinds of problems come up every day. You have to deal with them all as a parent. As a result, you will be required to have mental flexibility, and your determination and judgment will be improved. It’s a very important skill as a professional person, and it will be possible to improve these abilities through parenting What has been scientifically proven is of course some sort of thing.” Riccarda speaking to Mrs. Miwa Tanaka, editor on Mi-Mollet.com and career counsellor.

Losing ground every time a “life event” invades the working sphere. Considering every absence a crisis that is difficult to recover from. Watching the clock to decide whether a worker’s time belongs entirely to the company. These are all examples of 20th century practices. Practices that link to a reality that no longer exists. 

There’s not enough life in work

According to recent research from Harvard, 73% of US workers are also caregivers: they provide care in the private sphere. They are mothers, fathers, children, siblings and friends.

These people are responsible for caring for others on a daily basis. Sometimes it feels more intense, other times less so. Relationships – and life in all its forms – have entered the workplace. But we haven’t mapped them yet: we look at them through a world that no longer exists. It’s becoming increasingly evident that we’re adapting corporate regulations and behaviors to something that’s obsolete. Things aren’t changing either: absences are seen as crises, clocks are used to assess workers and life is seen as an “anomaly”.

The result? Extremely high costs – some are visible, some are hidden. 

The visible costs involve stress (between €300 – €500 billion per year worldwide), flat or declining productivity even as technology advances and a high turnover of staff when people leave due to being unable to “manage” their dual roles. The hidden costs related to the loss of talent and productivity are a result of companies pretending to ignore the life cycles of their people. Or maybe they actually ignore them?

Why do things need to change?

The willingness to ignore the cycles of life of the people of this millennium is the only possible explanation for the way in which our approach to work is not evolving, consequently absorbing the cost of voluntary ignorance. The Harvard research data is clear (and also familiar to us):

1) An increasing number of families are “different”. The number of married couples is decreasing, while the number of single parent families and mixed family groups, for example several generations living together, is increasing.

2) The participation of women in the workplace is becoming essential to the survival of the entire economic system, and “much of the highly educated female workforce in the United States at one point or another ‘opts out, ratchets back, or redefines work,’ due to caregiving responsibilities”.

3) In 2013, 47% of middle age Americans were in a so-called “sandwich” situation caught between the care of their children and that of their parents. Intense needs that are not only about care and financial support, but also about emotional support.

At the same time, the business world is battling over talent management. How can we attract the most talented people, and how can we retain them? But the people that focus on caring for people’s wellbeing are not always the same that focus on talent management. HR teams are beginning to understand that people’s lives are increasingly complex and multi-dimensional, their needs are not only practical but increasingly human. But at the same time, they are continuing to attract workers by valuing solely their professional lives, as if they’re living in a vacuum.

It’s time for work-life synergy to take over

Companies often invest in dozens of benefits that workers don’t even know about – and if they do, they’re unlikely to change their perception of their employees. At the same time, corporations continue to ignore their people’s real life dimensions. We’re talking about those unexpected absences, the caregiving load that’s treated as an alien concept and the project delays that are confused with poor motivation. All of these elements weigh heavily on career decisions and progress. Just like they did in the last century.

How long can a company adhere to a reality-map that no longer exists? According to Professors Fuller and Raman, co-leads of the project “Managing the future of work” at Harvard:

“The return for companies that learn how to take care and recognize the caregiving dimensions of their people, will go far beyond the hiring of employees. They will gain the potential to create an important source of competitive advantage”.

And it is not just about providing a series of useful services. Of course, that’s important, but it’s not enough. It is a matter of changing perceptions and culture. The life dimension must be openly integrated into the work cycle design. Planned and predictable life stages planned alongside career stages. Joined together, just like they have been in our lives for a very long time.

This article was originally written by Riccarda Zezza and published on the Il Sole 24 Ore blog, Alley Oop. To read the original article (in Italian), please click here

Over our lifetimes, we all have the opportunity to influence thousands of people. Even the most introverted people can make an impact! So how can we leverage this power for the better? How can we become better leaders?

Riccarda Zezza, CEO of Life Based Value and Manuela Andaloro, CEO of SmartBizHub and international blogger, joined forces to create a series of interviews aimed at portraying impact makers and leaders who are driving change and innovation worldwide. In doing so, are raising awareness on a new successful type of genuine leadership.

New role models who base their success on strategic ‘soft’ skills, such as empathy, creativity, communication, those incredible few who spark energy and strength as they positively impact others and society.

After a very successful first interview with Chiara Condi, we continue this month with an open discussion with Dr. Mariarosaria Taddeo. She’s a Researcher Fellow at the Oxford Internet Institute, University of Oxford, and Deputy Director of the Digital Ethics Lab. Together, we talk about her work, her values and commitment to Artificial Intelligence and its applications to a vast variety of sectors.

Mariarosaria, I would like to reveal a few aspects of your professional life and the impact you have had. Shall we start with who is Mariarosaria today?

Once I read Italo Calvino’s lecture ‘On Lightness’. I copied a passage that I keep framed in my home office: “The sudden agile leap of the poet-philosopher who raises himself above the weight of the world, showing that with all his gravity he has the secret of lightness, and that what many consider to be the vitality of the times—noisy, aggressive, revving and roaring—belongs to the realm of death, like a cemetery for rusty old cars”.

It must have been 15 years ago when I first read that book. Sometime I think I have managed to achieve that lightness, but then it does not take long for me to realize I am still not there. That lightness requires constant training. It comes with a proper understanding of the world and of human nature. So I continue to strive for that lightness and to gain a better understanding of the order of the world.

More mundanely, I am a scholar. As a scholar I have passion for understanding things and solving (conceptual) problems. I like analytical thinking, precise language; a certain order in the way things are done. I am also a woman, which to me means braveness, smartness, determination, integrity, irony, elegance.

So, today, I am someone who is working to become a better scholar, a better woman, a better person; some days it looks like I succeeded, some other days less so.


When I say work-life balance, what do you envision?

I envision fun. I do not see a real distinction between work and life. The idea of balance implies a trade-off, as if one (work) came at the expense of the other (life). This is unacceptable. It should not be the way in which the two are related. I am committed to the idea that our jobs should be part of our plans to spend our lives well, not a sacrifice to go through life.

I’ve been doing the job that I have wanted to do since I was a child. I enjoy it tremendously: it enriches my life, it enables me to express core aspects of my personality, it keeps my curiosity alive and gives me the opportunity to grow as a person. At the same time, I am fortunate enough to have wonderful friends and family with whom I can share my passions, my ideas, my doubts and this helps with my work.

I realize that this is not the case for most of us. And I believe that it is important to change this. We need to have in place the right infrastructures, support, means, and leaders to prevent work from becoming alienation; that the hours we spend working do not become time subtracted from our lives. It is a complex matter, one that requires urgent and careful consideration.


Where do the synergies between your professional and personal goals lead you daily?

Inevitably, personal and professional lives feed each other. Together they always take me on new adventures. Some days feel like being caught between Scylla and Charybdis; one needs tremendous skills to navigate through a rough patch of water and have a clear sense of the hazards therein. Other days are like having just passed Scylla and Charybdis; you look back and try to see what went well and what did not go well but with a sense of achievement. Some other days are like being at the mouth of the Straits of Messina and preparing for the challenge. The lesson learned from these ‘adventures’ is exactly this: there are days in which the risk is either ahead, past or in front of us and it is important to remember this all the time and not to lose perspective.


Why does management have such a bad reputation in some corporations? If it is because of bad management, how does one not become one and how can you thrive among them?

I work in academia so I am not sure about management in a corporation. I’ll answer your second question, ‘how not to become a bad manager’, which seems more broad. From my experience it is important to reach a balance between internal and external factors.

Internally, good managing rest on the ability to build the right team. This means getting and maintaining the right talent and resources and then carefully balancing the inevitable social and political dynamics that will emerge within the team. It is also about making sure that the ambitions of the leader are or become the ambitions of all the team members, making sure that the success of the team means the success of all its members. Finding the right equilibrium between managing and empowering the team members is also crucial. Externally, a good manager has the responsibility to understand the bigger picture, to foresee risks and emerging opportunities and to get the team ready to mitigate the former and harness the latter. Not an easy task.


What is the biggest professional mistake women are still making – what should we stop doing?

There are two mistakes. The first one is, fortunately, increasingly less common, and it is to forgo ambitions or goals that appear to be at odds with cultural norms (for example, some jobs are male-dominated so women are less encouraged to undertake them) or at odds with one’s personal aspirations (starting a family, for example). To sacrifice these ambitions before even trying is detrimental to oneself and to other women. It is like a self-imposed censorship, with the caveat that it also harms other people. It is always worth trying, trying harder, and perhaps even failing.

The second mistake is making it all about being women and allowing it to be a relevant factor in career choices, more relevant than skills, background, experiences, more than one’s plan and ambitions. Do not get me wrong, protecting and fostering diversity in the work place is crucial. Ensuring equality is fundamental. I believe that it is everybody’s responsibility (women and men) to ensure that diversity and equality are respected. But this is different from proving one’s ability and value in the workplace which should have nothing to do with gender. We, as women, need a fair playing field not a different one to show that we can be an asset in our workplaces. Confusing fair with a different is dangerous and may only bring us more discrimination.


Will the millennial generation be a very different kind of leader?

To some extent yes. The values of this generation seem to be more aligned with social and environmental sustainability. At the same time, leaders also have to deal with external factors (economic, political, technological), so these values will shape future leaders to the same extent in which they will shape future societies.


There is a large debate going on around the future of work, talent retention, women and millennial’s values. What do you think the future holds for old-school organizations?

Millennials are the biggest generation in history. They have strong values and are growing and getting ready to take over a leading position. Old-school organizations will have to adapt to new models of management if they want to retain resources and talent when competing with more modern organizations. Old-school management will face pressure from their competitors and hopefully also from laws and regulations which will increasingly foster values such as diversity, equality, and environmental sustainability.


What’s the most important business or other discovery you’ve made in the past year?

Three perhaps. One is a paper published in Nature “Regulate Artificial Intelligence to avert cyber arms race” (with Luciano Floridi), in which we described the next wave of cyber conflicts and the risks that they may pose for international stability. The second is related to the first one and is a theory for deterring attacks in cyberspace. The theory has been published in Strategic Analysis Hybrid CoE – The European Centre of Excellence for Countering Hybrid Threats and it is likely to fill an important gap in our understanding of cyber conflicts and ways to avoid their escalation. The third one is broader and it is not my own discovery but it is equally important. It is the research and achievements of the Digital Ethics Lab. The group has been very successful. Its success makes me tremendously proud and it is a constant source of inspiration and motivation for me


How do you recharge your energy?

It depends on the moment: trips to Puglia, dinner with friends, a video call with my sisters, a good book, horse back riding, even clubbing sometimes, are at the top of my list.


What drives you at the end of the day?

It is the passion for understanding things; in finding the truth; in solving a problem but also in getting better at my job and growing as a person. As a scholar, the ambition is to advance human understanding even only a bit and to use this understanding to shape our world. In my case, this means better understanding the dynamics of the impact digital technologies have on our lives and environment and shape this impact so that it will foster human flourishing and respect for our environment.


What does impact mean for you? How would you describe the impact you have had on people and on the world?

Impact is about shaping: offering an approach, a model, a way of thinking or doing things that others find insightful and start using. As a scholar my impact is perhaps mostly related to the way we think about cyber conflicts and the way we should regulate them. My research contributed to a shift in the way we deal with this phenomenon from an old approach based upon analogies with conventional conflicts to a new, original approach based on a deeper understanding of the nature of these conflicts.

I may also have an impact as a lecturer and mentor by shaping the work of some of my students or even just the way they approach some aspects of their future work.


A few final words of wisdom and tips for our career-oriented impact-makers, professionals and entrepreneurs alike, women and men?

I can only share the same lesson that was passed onto me when I started working in this area, “throw your heart into it”. Once you make a decision, risk it and commit to it. I should also add that one should be aware that very rarely a single decision can be made which inadvertently makes other decisions, too, which can subsequently impact other aspects of life and the lives of other people. This is why making the right decision is not easy at all; such is life.