Who we are
It all began with a birth
Not surprisingly, Life Based Value started with a life transition. It was 2012 and Riccarda Zezza was on her second maternity leave.
It made the return to work bitter, coming at a time when she was discovering new skills and keen to start new projects. Motherhood had unleashed a new energy for her, something that the company saw as a problem. But the time spent at home with her newborn had developed the same soft skills that the company was looking for in their staff, and even willing to pay big money for. Something wasn’t working, but what?
Riccarda started studying and learnt that her maternal intuition was clearly backed by science: the learning potential for new parents is incredibly high. This life phase allows you to quickly pass from a motherly to professional role, and vice versa, increasing life’s complexities and boosting energy without taking away a thing.
From leaving a job to a bestseller
The most human life events are the ones that help us learn and improve the soft skills that are in demand in the workplace.
In 2014 she talks about her research and corporate programs in a book written by Andrea Vitullo and published by Rizzoli. The book MAAM, maternity is a masters that makes women and men stronger is a bestseller having sold thousands of copies.
The workplace is ready, companies are ready
An increasing amount of companies want to share the program with their employees who have become parents.
At the same time, the Life Based Learning method travels around the world with its founder. It takes on an interesting twist as nothing similar exists in any country, but the work-life challenge is universal. Ashoka, the largest international network of innovative social entrepreneurs, certifies the social impact of Life Based Value to become EduTech Enterprise partner in the corporate world.
But in order to take the program abroad, the company needs more resources. People believe in the business, and in 2018 investors raise 1,500,000 euros for the company. It brings new employees, growing the team from 5 to 20.
From parenthood to valuing care
The high number of people that complete the Life Based Value training program confirms the validity of the original research.
2020 – 2021
From the crisis comes an opportunity
The pandemic has rewritten the lives of all of us but has also made listening more important than ever.
In 2020 we went through one of the most intense and challenging transitions ever. However, we have also understood that it is possible to transform a crisis phase into an opportunity for growth. Tuning in to listening transforms every transition – even breaking ones – into a training ground for professional effectiveness. This is how the Transitions vertical and the Lifeed People Analytics team were born
In 2021, Lifeed becomes the first and only Italian company amongst 16 disruptive and innovative fast-growing companies selected by the Unreasonable group, invited to join the Unreasonable future international program, created by Fossil Foundation, Pearson and Accenture to co-create the future of work.
“Companies must be able to count on the wellbeing of their employees, because they gain from it in terms of productivity and innovation. If people feel good, if they feel true to who they are, if they have the opportunity to bring their authenticity to work, they will enhance their work and produce more. There are no alternatives: we have come to the point where companies need to urgently look at these matters.”